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Employer branding
Strong employer branding is critical to Garuda’s success.
An effective branding strategy attracts talented employees and increases their engagement and retention.
How does Garuda help with employer branding?
To be successful with employer branding, the entire organization needs to be involved.
HR, management, marketing and the entire workforce all play a role.
At Garuda, we primarily support the work of HR and management.
We help with 2 types of tasks:
Firstly, we assist with the traditional HR tasks. In other words, we help you write the job requirements analysis and help you recruit, hire, onboard and develop. The goal is to create the right match between employee and job, so you get satisfied employees and good ambassadors. This applies to both new employees and long-term employees and managers who need to develop - either individually or in teams
Secondly, we advise on how HR and management can get employees to live the brand. This means getting employees to behave in accordance with the messages and values you want to send to the outside world. This means that HR and management communicate the culture and take responsibility for the strategic design of the employer branding effort.
What is employer branding?
Employer branding has been one of the most talked about concepts in HR and management in recent years.
And it will become even more so in the years to come.
Employer branding is crucial for companies to attract and retain the best employees.
In short, employer branding is a company’s strategic work to create a strong brand as a workplace.
The aim is to make it easier to attract and retain employees.
Employer branding is not just a headline or a policy that HR has sent out.
It is the overall experience of your communication, the marketing of your company and the feeling of what it is like to work for you.
Employer branding is the image of you as a company – from the inside out.
A guide to an effective employer branding strategy
Do you want to attract and retain the best talent in your company?
Read our guide to an effective employer branding strategy.
You’ll gain valuable insights and practical tips on how to strengthen your company brand and create an attractive workplace that engages both current and future employees.
It starts with understanding and answering the fundamental hv questions in employer branding.
Why should you work with employer branding (GOAL)?
Who are your target groups in the labor market (TARGET GROUP)
What are your unique qualities and messages as a workplace (MESSAGE)
How and when will you reach your target audiences with your messages (CHANNEL)?
Employer branding isn’t just for big companies
Although it’s often large companies that talk about employer branding, employer branding is far from being reserved for the biggest players in the labor market.
Instead, it makes sense for all companies to work strategically with how current and potential employees perceive them.
It’s becoming increasingly difficult for small, medium and large companies to attract and retain talented employees.
Both at home and globally, we are at a demographic crossroads.
We are seeing the retirement of the baby boomers, the largest generation ever to enter the workforce, while Generation Y, poised to take the place of the senior cohort, is one of the smallest birth cohorts of the 20th century.
In addition to being small, Generation Y is unique in that they expect more attention and will continually find that their job develops them.
As a result, they change jobs more often and have been nicknamed the ‘Project Generation’ for a reason.
In the future, attracting new employees will require different means and incentives.
Strategic employer branding – making the most of the human side of the organization – is one of the best ways to differentiate yourself from the competition.
The human part of the organization is much harder to copy than products – and used wisely, it brings a lot of benefits.
Contact us to learn more about how we can help you with employer branding?
We’d love to talk to you if you’re wondering how to get started with employer branding in your company.
Jakob Kaae
Marketing Director
Fill out the form and we will contact you.
New and revised e-book on employer branding
Gives you a series of actions you can implement to cement and strengthen your employer brand.
Employer branding has been one of the most talked about concepts in HR and management over the past few years.
And with good reason.
A strong employer brand is crucial to your ability to attract and retain talented employees.
We’ve written an e-book about it.
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